Real Madrid tops football brand rankings as Arsenal surges into Europe’s elite
Real Madrid is still the biggest name in football when it comes to brand value. But this year, Arsenal has made the headlines with a huge jump up the rankings. Brand Finance’s latest Football 50 report, published on 20 August, values the world’s 50 biggest football brands at €23.9 billion in total. That’s the biggest year-on-year increase since the ranking began 15 years ago. And the money is increasingly concentrated at the top. The 10 biggest clubs account for €14.9 billion of that total — more than 60 per cent. Real Madrid breaks the €2 billion mark Real Madrid has now…
