Infantino’s World Cup commercialisation push hits a brick wall

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  • Post last modified:30 July 2026

FIFA president Gianni Infantino has unveiled a commercial project. It could become one of the biggest financial ventures in the organisation’s history. The plan would partially privatise FIFA’s commercial operations, most notably the World Cup. For the first time, outside investors would be allowed to take a stake in these activities. Below, Al-Kanari breaks down the key elements of the proposal, how it would work, its potential value, and why it has faced such strong opposition. A new commercial company At the centre of the proposal is the creation of a new independent company, FIFA Forward Enterprise. This company would take…

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