Government urged to end animal welfare labelling confusion on meat products

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  • Post last modified:14 July 2026

Animal welfare charity FOUR PAWS UK is calling on the government to back mandatory animal welfare labelling legislation. It has published a report that reveals widespread confusion on supermarket shelves and growing public demand for a simpler, more transparent system. A special event in parliament on 9 July launched the report. It included a pop-up supermarket aisle where parliamentarians saw how regulated welfare labels could transform the way we shop. The report highlights a fragmented labelling landscape. Shoppers currently have to navigate a patchwork of assurance logos and welfare claims. And there’s often no clear information on how animals were bred,…

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